Design + Branding

FOUNDATIONS

Impact + Legacy

Whether you are in the process of starting your foundation or expanding it, Indigo Creative can help with a full range of design and branding services.

Our team works with families, organizations, internal teams, and committees to help guide the creative process forward. We are experienced, nimble, and relationship-focused, making the process efficient and enjoyable.

Design and Branding for Foundations: Logo Design, Marketing Materials, Website Creation, Visual and Verbal Messaging.

Naming your foundation is a great opportunity to start the branding process. Names convey a variety of meanings: the family and people in your organization and who you are trying to reach. Most importantly, they express how you would like someone to feel as they discover more about your foundation.

Indigo Creative can help guide the naming process, brainstorming names, researching website domain name availability, and ensuring that a similar name is not already utilized in the market or region that you’ll be working in.

Trademarking can be done by the client, or we can recommend trademark lawyers.

Naming

Logo Design

Coming up with a visual logo to convey your brand traits and personality is the next step. Creating a logo can include a stand-alone type treatment or a logo-mark to accompany it.

Indigo Creative performs research, provides examples of foundation logos in the market or region, and then determines how to differentiate in the space, while being true to your brand.

Indigo presents explorations of fonts, colors, and icon styles and provides a range of custom logo options. We make revisions as needed, with the internal team’s feedback incorporated. We provide the final logo along with guidelines and logo suite.

Visual + Verbal
Messaging

A foundation’s brand reflects the organization’s identity, values, and mission. We help your organization visually and verbally convey your message.

Conveying: Trust | Mission | Engagement & Connection | Sustainability & Growth.

Website
Creation

Indigo Creative will guide you through the website creation process, collaborating with all stakeholders:

Website Design | UX/UI | Messaging | Visual Content | Development | SEO

Marketing Materials

Consider your foundation’s brand on a variety of marketing materials such as stationery, marketing collateral, and presentations. We work with digital files and prepare files to be printed as needed.

A strong brand fosters deeper relationships with beneficiaries, grantees, and stakeholders. It creates an emotional connection that encourages engagement and sustained support.

A colorful background with pastel shades of orange, yellow, and green with circular line patterns, and text that reads 'Working with in-house Marketing Teams' along with a logo in the top right corner.
A graphic with orange background and spiral patterns, featuring the text "Utilizing AI Artificial Intelligence" and a logo in the top right corner that says "indigo CREATIVE."
A colorful background with a gradient of pinks, oranges, and greens, featuring concentric circles on the right side. The word 'Canva' is written in large black text, and below it is a black box with white text that says 'Collaborate & Build'. A circular logo in the top right corner contains the words 'indigo creative'.
Cover slide with teal background, concentric circles design, black text that reads 'Capital Campaigns' and a black box with white text that says 'Messaging & Visual Support'. Top right features a circular logo with 'indigo' handwritten and 'CREATIVE' written below it.
A digital graphic design showing a teal background with white contour lines. The text 'Design & Branding' is centered in black, with a black rectangle underneath containing the word 'Checklist' in white. In the top right corner, there is a small black circle with the handwritten text 'indigo' and 'CREATIVE' inside.
Text overlay on a colorful, gradient background with concentric circle patterns. The text says 'Design & Branding for family offices & FOUNDATIONS' with a logo in the top right corner that reads 'indigo CREATIVE'.