TED2025 recap and exploring AI

It’s always a thrill to arrive at the TED conference and walk into the 2000-seat theater and immerse myself for the week, listening to the 70+ talks that presenters have prepared. There were many memorable talks this year, ranging from inspiring and educational talks to cautionary talks about GenAI, Artificial General Intelligence (AGI), climate concerns, and domestic and global politics.

There were also talks about concerns for Intellectual Property (IP) with GenAI. It’s a quickly evolving space. Below are a few examples of how Indigo Creative uses GenAI tools to create visuals and maximize efficiency, while honoring IP and making sure that creators opt-in and get compensated. (Note: this does not include examples of GenAI copy creation or finesse.)

There are other AI tools that we’re using beyond this, including Perplexity, OpenAI’s full AI suite, Google’s Gemini, and Microsoft’s suite of AIs. Let’s schedule a call to talk more about AI and ways to leverage it for your brand.

— Warmly, Melissa Mahoney, Principal, Indigo Creative