Demystifying Artificial Intelligence

Indigo Creative — AI Learning + Knowledge Share
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Learning + Knowledge Share

I hope that you’ve had an inspiring and enriching Summer as well as a relaxing one.


This Summer, I attended an eight-week, in-person AI course at Stanford in their Continuing Studies program. I’ve included some of the highlights below.


The course provided a holistic overview of AI and and covered key issues like copyright, ownership, and liability in relation to content created with Generative AI (GenAI). The course also covered usage rights with respect to GenAI photography, illustration, video, and writing. This ties in directly to the design and branding services that I provide to my clients, and this helps me provide guidance on how to utilize GenAI content and tools.  


Great places to learn more about AI in design and branding are design peer groups and design organizations. For further study, listed below are a few AI related courses. Please reach out if you’d like to hear more about how AI is utilized in design and branding.


— Warmly, Melissa Mahoney, Principal, Indigo Creative

Visit Indigo Creative’s website and view our portfolio.

Demystifying Artificial Intelligence


Course notes and highlights:

  • Artificial Intelligence Index Report 2024 — HAI’s report that tracks, collates, distills, and visualizes data related to artificial intelligence.

  • Ownership — An AI cannot own a copyright; current U.S. copyright law requires a "natural person" (human) to be the author of a work to be protected by copyright. While AI can be a tool, any output created entirely by AI without human authorship is not copyrightable.

  • AI terms and glossary — Artificial General Intelligence (AGI), Artificial Super Intelligence (ASI), Agentic AI,  Large Language Models (LLMs), synthetic data, open and closed weight models, cautionary terms (hallucinating, contamination).

  • Challenges — Reasoning is one of the biggest challenges for AI to execute. Other challenges include soft skills: speaking, sales, and interpersonal relationships.

  • Other AI topics explored — Technical performance, economics, research and development, industry vs. academia, policy and governance, science and medicine, safety and security.

  • Predictions of AI — Ranging from utopian and dystopian scenarios for how AI will play out in the future: from democratizing information and powering up low-skilled workers to the existential threat of self-aware AI and the risks of relying on just one AI model.



At Indigo Creative, we have a culture of curiosity and learning. It keeps us striving to perform better.

AI Courses + Resources for Design

Additional AI-focused tools and courses for design + branding:

Indigo Creative continues to utilize AI where it is appropriate and efficient. Some of our AI tools include: Adobe Firefly, Canva AI, Midjourney, OpenAI, Perplexity, Google and Microsoft AI suites, and others.

Schedule a call to hear more about AI tools for design and branding.

Melissa Mahoney

Abstract painter / Palo Alto, California

https://www.mahoneyartwork.com
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