Close-up image of gray text spelling 'ANTHEM' on a light background.

Bay Area’s destination for fine home furnishings and luxury goods, Anthem brings together five beautifully curated retail retreats across San Francisco’s Presidio Heights, Menlo Park, Healdsburg, Burlingame, and Corte Madera.

Indigo Creative partnered with the founder to design the brand identity including designing the logo and a complete stationery suite — calling cards, correspondence package, and retail hangtags.

Client:
Anthem

Industry: Home Furnishings & Luxury Goods

Scope:
Brand Identity, Stationery

A thank you card from Anthem thanking customers for shopping at Anthem, with the website anthem sf.com printed on it.
Close-up of a white card with the word 'ANTHEM' embossed in gold capital letters.
Close-up of a decorative starfish covered in rhinestones with the word 'ANTHEM' in gold lettering inside a gray border on a white background.
Close-up of multiple white business cards with gold text displaying the name 'ANTHEM' and contact information for someone named Janelle Lomen, including phone number, email, and website.
Text reading 'THE ART OF ANTHEM' on a dark background.

ANTHEM’s stationery featured gold foil stamping and blind-embossed borders on soft, toothed Crest Solar White paper. Printed pieces included retail hang tags, gift cards, enclosure cards, business cards, notecards, letterhead, and envelopes.