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Start the new year strong |
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| Wrap up 2025 by reviewing your design and branding and refreshing it before the new year. |
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| | Design and branding checklist |
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| | Brand foundation — Define brand purpose, mission and core values. Review competitive analysis, unique selling proposition, and client personas. |
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Brand voice & messaging — Update and refine your brand voice and messaging guidelines. Sample messaging for website, presentation deck, and call to action. Brand overview including key brand statements about your team and services. Review tag line and elevator pitch. |
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| | Visual identity — Review your logo, guidelines, color systems, typography, brand imagery (photography, illustration), iconography, patterns/textures/background elements and your brand style guide. |
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| | Website assessment — Review content and functionality, messaging and visuals, explainer video, UX and mobile responsive and SEO health check. |
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| | Marketing & collateral — Review digital and print items including stationery (ensuring that your QR code is on all marketing material), update brochures, white papers, and email templates. |
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| | Overview deck or pitch deck — Create or update presentation decks. Incorporate fresh imagery, video, and updated content. |
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| Overview deck includes: audience-centric messaging, opportunity, vision, value proposition, approach, case studies, team, roadmap, and call to action.
Pitch deck includes: problem, solution, market opportunity, business model, market strategy, competitive landscape, team, financials, and call to action.
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| | Canva — Update Canva brand kit, assets, and templates including custom social media templates, marketing templates, campaign graphics, media kit, internal templates, employee newsletters, etc. |
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| | Social media — Update or create templates including product or service announcement, charts, testimonials, resources or educational highlights. Provide all in various formats (static, carousel, video) across all social platforms. |
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| | Additional tools — Train internal team as needed on how to utilize digital assets, edit digital design, and use design and branding with ease. |
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Indigo Creative’s purpose — to create engaging design and branding that empowers our clients. |
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| Full-service or in-house support |
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| Indigo Creative offers bespoke services to meet each client’s needs.
Full-service design and branding — Handling projects from concept to completion: we ideate, build, launch, and maintain your organizations design and branding.
For internal teams — Providing a customized list of services. Working with your executive team, marketing department, human resources, and operations teams. |
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| | | Schedule a call for a design and branding review. |
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